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Marketing plan

Marketing plan

Marketing Strategy- promotion
Marketing Strategy – Distribution
Implementation

write single spaced marketing plan one page for each strategy including implementation

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I need a note about these three assignments which can explain from first assignment to third assignment. I need a create a video / presentation for my last assignment. It should be about  three minutes no more. So I just need a note that I can read it front of camera.  I need explain about my company and product for customers. 

 

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For the past few weeks, we have identified marketing techniques, personal branding and created a SWOT Analysis. Now it’s time to use all of these concepts in a “real world” scenario.

Please develop a marketing plan for a healthcare facility that was recently cited by the OIG (Office of Inspector General), or has been investigated by a journalist (eg., newspaper article, journal). The marketing plan must include a cover page, reference page and must be completed using Microsoft PowerPoint.

Please answer the following items in your marketing plan:

  1. Organizational Summary – Explain why the company is in trouble
  2. Analysis of the External Environment – (Public perception, economy)
  3. Threats and Opportunities                                                          
  4. Marketing Goals and Objectives                                    
  5. The Target Market
  6. Competition – List possible competitors                                               
  7. Marketing Strategy                                                           
  8. Action Programs (Marketing tactics)                        
  9. Budgets – How much money do you think this would cost?

APA format and 5 resources

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    We keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed.
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Marketing Plan

 

At the end of this course, you will have created a marketing plan for a hypothetical product-based company. Each assignment focuses on a different section of the overall marketing plan. For Assignment 1, you will compile information on the company’s background information, an environmental analysis, your company’s short and long-term goals, and a SWOT analysis.

 

For information on Website analytics, visit Google Analytics at http://www.google.com/analytics/why/.

 

Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.

 

Write a five to five (5) page paper in which you:

 

  1. Write an introduction to your company. Describe your company, its location (Virginia Beach, VA, and the product it makes or the service it provides.
  2. Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.
  3. Determine the primary and secondary target markets for your company. Next, analyze the primary and secondary target markets that you identified for your company. Be sure to cover the 4Ps (Product, Price, Place, Promotion), 5Cs ( Customer, Company, Competition, Collaborators, Context) and STP (Segmentation, Targeting, Positioning).
  4. Decide the main goals that you would like to achieve within the next year (short term) and the mains goals that you would like to achieve within the next five (5) years (long term). Determine the most appropriate ways to measure both short- and long-term goals. Note: Consider the following metrics: tracking downloads of Website content, Website visitors, increases in market share, customer value, new product adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement.
  5. Develop both a SWOT analysis and needs analysis for your product. Each analysis should examine four (4) strengths, weaknesses, opportunities, and threats for your company.
  6. Use at least four (4) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.

 

Your assignment must follow these formatting requirements:

 

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

 

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  2. Free Revisions

    We keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed.
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Develop a 300-word marketing plan discussion which includes the following:

  • Examine the elements that should be included in a marketing plan.

Cite a minimum of two scholarly references in addition to the text.

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  2. Free Revisions

    We keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed.
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    We make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service.
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    If the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit.
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VII. Channels of Distribution

 

When describing your channels of distribution structure, be sure to identify:

 

·         The rationale for the structure that you have selected

·         How you will work with your channel members to help them promote your product to the ultimate consumer.  This may include PUSH and PULL promotional strategies.  How will you manufacture your product, warehouse it, and move the product to the next channel level?

·         What should your channel members expect from you, the manufacturer (marketer) of your product? How will your organization be structured to accomplish this?

 

As you will have a sales force (or someone who assumes the selling function), discuss the selection, compensation, training, and management of your sales staff.  If, on the other hand, you are selling directly to the end-used (direct channel), discuss this here.

 

If you are providing a service to your target market, you fulfill the responsibilities of a direct channel service provider.   You will not use intermediaries (i.e., wholesalers, brokers, retailers, etc.).  Instead, describe HOW you will provide the services that you will offer your target market (Note:  The Product Description section describes WHAT you will provide).  As a service provider, describe your physical facility, how you will deliver your service, and other aspects that suggest you are taking that which is intangible and making it tangible.

 

 

VIII. Integrated Marketing Communications (IMC) Promotion Plan

 

Your marketing plan should demonstrate a promotional approach that embraces integrated marketing communications (IMC).   This includes a clearly-stated MESSAGE that is consistently communicated to your stakeholders.

 

Your promotional effort should:

 

·         Demonstrate an appropriate mix of advertising, public relations, sales promotion, direct marketing, and personal selling.  You should include the Internet and social media, too, as appropriate to your promotional effort.

·         Describe your primary objective for your promotional approach.  Outline this in terms of measurable tasks that you want to accomplish.  What is your advertising goal to which you will measure success for your advertising expenditures?  This is a complete description of your proposed promotion plan. 

·         Describe each of your promotional activities that you envision as essential to ensure an integrated approach to promoting your product or your service.  Describe your execution (i.e., your rollout plan), in accordance with the following format for any and all expenditures (The dollar figures will go into the IMC Promotion Budget):

 

1)      Weekly 1/4-page ads in the Sunday Ledger @$5,100 for each edition. 

Ads run each Sunday for two months, followed by publication during alternate weeks for Week 52.  Total Cost $147,900

 

2)      30-second radio spots on WBAL-AM, with two ads during morning drive time and one during evening drive time; ads to run five days each week for first month and alternate every other week for five months;  ads to run once each morning every other day during months Six through Twelve.  Total Cost:  $117,451

 

Consider what constitutes the most appropriate promotional mix of advertising, sales promotion, public relations, direct marketing and personal selling, that gains you the most “bang for the buck.”   Who is your target market and what do you see as the cost per customer to reach them and to have them contract with you (i.e., purchase) your product or service?   

 

If you plan to use personal selling or direct marketing and have previously discussed these in your Channels of Distribution section, reference that here and be sure you’ve fully covered the communication aspects of these tools.

 

You must show a clear understanding of what you want your IMC promotional strategy to do for you in terms of measurable outcomes. Ensure your IMC approach makes sense, given that you could easily spend millions of dollars (in theory) to promote your product or service.

 

When all is done, your IMC Strategy will provide an executable promotional plan that indicates the what, where, when, and how much.

 

 

IX. Integrated Marketing Communications (IMC) Budget

 

Tally up your projected IMC budget for your FIRST Year.  You should include your costs for any and all advertising, public relations, sales promotion, direct marketing programs, and personal selling. Remember to include benefits (35%) for sales personnel, should this be part of your plan.

 

To gain a clear and accurate understanding, your research will be important.  You are expected to contact an appropriate radio station, newspaper, etc., to determine the actual cost to advertise in that media.  This is not a “guesstimate,” but an actual budget that is based on your projected promotional plan and an income stream that will support it.

 

Include in your Promotion Budget your projected dollar costs for promotion for your first year of business.  This should be based on your having made a diligent effort to understand approximate expenses for advertising/media and other promotional venues.  

 

Your evaluation for this section is based, in part, on demonstrated diligence that allows you to communicate to your instructor your thorough understanding of the realities of promotion.

 

Consider your costs for the following possible promotional costs:

 

·         Television

·         Radio

·         Magazines

·         Newspaper

·         Internet

·         Outdoor Advertising

·         Yellow Pages

·         Miscellaneous other advertising

·         Social Media

·         Advertising Agency services

·         Public Relations services (publicity, etc.)

·         Sales Promotion (what you have created, e.g., magnets, coffee mugs; trade show participation)

·         Direct Marketing program (Direct Mail, “Permission Marketing,” etc.)

·         Personal Selling (salary and 35% benefits, plus expenses)

 

X. Executive Summary

 

Your Executive Summary is a one to two-page synopsis of your entire marketing plan. It is an abstract of what the reader is about to read.

Key elements include:

 

·         A measurable goal for your marketing plan and how your marketing plan’s success will be evaluated in quantitative outcomes.  

·         A good mission statement that is a standalone paragraph. It should state the business or industry your company finds itself

·         One or two of your goals and values

·         A brief paragraph that shares specifics about each of the sections that follows.  Remember that this is a 50,000-foot document.

 

When one is done reading the Executive Summary, one should be able to say, “Ah, now I know what this company does.”

 

Be sure to also include your financial highlights such as sales and revenue forecasts, projected growth and market share, and expected profitability. Briefly reference the current market situation as it relates to your product/service and company and outlines the opportunity. Point out key success factors and/or major pitfalls you plan to avoid. Reference major actions, changes or trends you anticipate over the next three years, and how these  will impact your marketing strategy. 

 

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  1. Excellent Quality / 100% Plagiarism-Free

    We employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers.
  2. Free Revisions

    We keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed.
  3. Confidentiality / 100% No Disclosure

    We make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service.
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    If the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit.
  5. 24/7 Customer Support

    We have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.

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From your perspective, assess the element of a marketing plan that you would struggle the most with implementation. Then, speculate to how many other marketers may feel
Hypothesize whether marketing plans, in general across all U.S. businesses and organization, are effective. Support your hypothesis with evidence from this course or outside research or both.

Our Service Charter

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    We employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers.
  2. Free Revisions

    We keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed.
  3. Confidentiality / 100% No Disclosure

    We make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service.
  4. Money Back Guarantee

    If the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit.
  5. 24/7 Customer Support

    We have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.

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