Order Description
You are to find one print advertisement and one music video and critique each, with each critique being 1-1.5 pages each. You will be commenting on what messages the advertisement and video convey in terms of body image and eating. Following these, you will write a 4 page reflection about the relationship between eating disorders and western culture at large. Since this is a reflection, you will be sharing your own ideas (feel free to back up your opinions with references, but these are not needed). You will be marked on your ability to logically and clearly describe your opinion.
This is the video i want to discuss:
This is the print advertisement i want to discuss:
http://www.takepart.com/sites/default/files/peta_1.jpg
For the reflection discuss in point of view of male, (pressure growing up to be fit and having muscles in order to gain attention and ego.
1.5 pages for each critique, and 4 pages for the reflection.
Strategic Management
Learning outcomes
• Evaluate case studies in strategy direction, strategy implementation and strategic management.
• Discuss the strategic directions that can be chosen by organisations through the application of relevant theoretical concepts.
• State the need for strategic alternatives and their selection.
Question and Requirement:
Coursework: Case Study based on key reading – Adnams a living company. (this i sent to you,must read)(Johnson, G., Whittington, R., Scholes, K., Angwin, D., & Regner, P. (2014). Exploring Strategy: Text and Cases (10 ed.) pages 606-611.
Task: Adnams has a strong iconic brand and wishes to examine its competitive strategy. You have been commissioned by the company to provide a report on their competitive position and make recommendations for their future. The directors have little time to do this at present, so your report must include a critical evaluation and justification of your model prior to using it for your analysis. You are also required to make recommendations for their future from your analysis. These should be well founded and should clearly relate to your analysis.
Important:Suggested structure and approximate weighting of marks
Part 1: Theoretical underpinning for analysis, identification of key issues, justification and evaluation of the choice of analytical model/s (20%)
Part 2: Strategic analysis with application of the chosen model (s) (60%)
Part 3: Recommendation and Conclusion (20%)
Part 1: Theoretical underpinning for analysis, identification of key issues, justification and evaluation of the choice of analytical model/s (20%)
In the first instance, please identify what you consider as key strategic issues associated with Adnams within the case study. These maybe opportunities or threats, growth issues, culture etc… think of the topics we have covered in the lectures. We suggest not more than 4 strategic issues. You will then need to identify and select relevant analytical model/s that will underpin your analysis, again look back at the lectures to review the modules within these. Please ensure that these are justified and critically evaluated in this section. Critical evaluation means discussing advantages and disadvantages of the selected model/s. Also see who has critiqued these by looking for some literature, we do expect you to provide relevant references from literature to support your analysis and critique.
Examples of analytical models include PESTEL, P’s 5 forces, Value Chain, Ansoff’s matrix, etc. This means focussing on their application as well as advantages and disadvantages. For example, if the Value Chain is one of your selected models, you should define and evaluate its advantages and disadvantages as an internal analysis model and reference Porter correctly. Please note that you may use any model/s that you find relevant to conduct the strategic analysis of Adnams, so long as you justify why this is relevant. Be careful though, using lots of models, would affect clarity and the focus of your analysis. This means that against the word count you could become descriptive rather than give a thorough critical analysis.
You can have a separate introduction to the assignment if you wish but this needs to be very brief – Remember the word count!
We expect part 1 to be not more that 1.5 pages A4
Part 2: Strategic analysis with application of the chosen model (s) (60%)
This is the most important part of the assignment, constituting 60% of the total marks so treat it with importance and prepare well. Please note that this section should demonstrate critical analysis and evaluation. Here, we expect you to apply the relevant model (s) that you identified in part 1 of your assignment. For example, if you have selected the Value Chain in part 1, you should then apply the model in this section, fully discuss how the components of the model help us to gain insight into the key strategic issues you identified in part 1. Remember that you need to be more analytical here – i.e. not just highlighting the components of these models (you did that in part 1) without applying them to the organisation. You therefore need to demonstrate deeper analytical work.
Part 3: Recommendations and Conclusion (20%)
We expect you to recommend strategic options or directions that come from your analysis. You could can refer back to models from section 1 here to bring things together and support your conclusions. For example, Ansoff’s matrix looks at potential strategic options at corporate level , e.g. diversification, market penetration etc, you could have applied it section 2, then discuss what options this reveals as feasible/viable to add depth from your analysis. You must ensure that any model used in this section has been introduced and evaluated in part 1 of your work.
Word count: 2,500 words (tables of content, lists of tables and figures, appendices, list of references, tables and diagrams are not included in the word count). Please take care on the presentation of your submission. Appendices should be used for essential information only and should be clearly referenced in the text. Total word count should be clearly indicated on the front sheet of the assignment. Penalties will apply for exceeding word count.
Essential: the work should demonstrate critical analysis and evaluation, APH6 referencing method should be used where appropriate. There should be an evidence of a wider reading, particularly for the first section, to demonstrate your understanding of the theoretical underpinnings of your analysis (not only textbooks and the company websites but also academic journals).
Notes:
• Your coursework must be word-processed. APA referencing method should be used where appropriate.
• You must include a front sheet to your assignment that contains your name, student number, course, Module code (BHS0027) and your word count.
• Attention is drawn to the rules on academic misconduct (including unattributed citations from textbooks etc), refer to your Student Handbook for the penalties for non-compliance.
Marking Scheme (generic)
Criteria 100% 70+ 60-69 50-59 40-49 Below 40 (Fail)
Knowledge and understanding 15% Excellent research skills demonstrated in a clear understanding of relevant theories/concepts Good research skills used to show knowledge and understanding of relevant concepts An acceptable level of understanding of the concepts of strategy selection and implementation shown The level of research and knowledge/understanding has fallen below expectations Lack of evidence of research on lacks knowledge of relevant concepts
Analysis 30% All relevant theoretical concepts applied effectively A good selection of frameworks applied competently An acceptable level of theoretical frameworks used, but not always applied well. The analytical content has fallen below expectation. Text tends to be descriptive. Little or no evidence of analysis.
Synthesis, creativity, evaluation 25% Shows ability to integrate theory and practice. Good link between theory and practice. An acceptable level of evaluation in evidence. Evaluation has fallen below expectations. Little or no evidence of evaluation
Recommendations and conclusions 20% Conclusions and recommendations based on sound evaluation and logic. Conclusions and recommendations well founded Satisfactory conclusions and recommendations Conclusions and recommendations thin and not well substantiated. No recommendations conclusions, or
Referencing 5% Comprehensive range of references used to support arguments Good range of references used to support arguments An acceptable range of references used to support arguments Use of references fallen below expectations No additional to the main textbook references
Generic communication considerations 5% The answer is excellent in structure, clarity and presentation The answer is well structured. The content is clear and well presented. The answer is of an acceptable standard in clarity, structure and presentation. The answer has fallen below expectations in clarity, structure and presentation. Poor answer in terms of structure and presentation.
TOTAL 100%
HUDDERSFIELD UNIVERSITY BUSINESS SCHOOL
BHS0027 Strategic Management
2015-16
Feedback sheet
Student name
Student Number
U
Mark Total available
Identification of strategic issues, selection justification and evaluation of analytical models /20
Identification of relevant company strategic issues – 6
Identification and justification of relevant analytical model (s) – 6
Evaluation of models supported by relevant literature – 8
Application and critical analysis /60
Application of relevant model (s) reflecting critical analysis – 30
Discussion and debate – 30
Recommendations and Conclusion /20
Well founded recommendations – 15
Links with discussions in parts 1 and 2 – 5
Total mark
Tutor
NB: Please note that the mark shown is provisional at this stage as all coursework will be further considered though moderation processes