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Outdoor Advertising /Discuss the future of outdoor advertising, such as billboards and transit media (cars, buses, trains, airplanes). Recommend improvements to increase their competitive positioning and effectiveness as part of the media mix with other media such as the internet, television, mobile electronic devices, billboards,

Outdoor Advertising /Discuss the future of outdoor advertising, such as billboards and transit media (cars, buses, trains, airplanes). Recommend improvements to increase their competitive positioning and effectiveness as part of the media mix with other media such as the internet, television, mobile electronic devices, billboards,
Discuss the future of outdoor advertising, such as billboards and transit media (cars, buses, trains, airplanes). Recommend improvements to increase their competitive positioning and effectiveness as part of the media mix with other media such as the internet, television, mobile electronic devices, billboards, etc.

The paper
Must be four to five double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center.
Must include a separate title page with the following:
Title of paper
Student’s name
Course name and number
Instructor’s name
Date submitted
Must use at least two scholarly sources in addition to the course text.
Must document all sources in APA style as outlined in the Ashford Writing Center.
Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.
Required Text
Sissors, J. Z., & Baron, R. B. (2010). Advertising media planning (7th ed.). New York: McGraw-Hill Irwin.


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