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Product development and management

Resource: Product Development and Management. 3. Research a company that offers a product line with a wide range of options. For example, a cereal maker that offers one brand for health-conscious adults and another brand for teenagers, or an automobile company that offers different car classifications such as compact, sedan, luxury, and sports. The products do not have to be similar. 4. Pick a product that has at least three different lines. 5. Describe the current product line and then imagine how you would adjust the product line if you were the CMO of that company. a. Is the current pricing strategy sound? b. Are there any gaps or redundancies? c. What changes would you implement to make the product line more productive? 6. Write an email memo (about 250 to 500 words) to the executive team that details your analysis. Your memo should include the following components: a. Subject title b. Introduction c. Body d. Conclusion

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