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STRATEGIC MANAGEMENT

1. Click on link to the Business Insights Essentials database

2. Enter the name of your Company and SEARCH. Selectthe company’s proper name from the list of choices offered, and click on the link.

a. Write the website address for your company:

b. Click on the link for “Financials” in the box on the profile page.

c. Find the TOTAL REVENUE of the company

d. Enter Total Revenue for past 2 years:

1st Year 2nd Year

e. Click on button for “Compare to Major Competitors” and “Update View.”

f. Enter the names below of two COMPETITORS: (If Business Insights does not have competitors for your company, go to Lexis-Nexis Company Dossieror Lexis-Nexis Company Profiles – Hoover’s to find names of competitors.)

g. Enter the TOTAL REVENUE (2014) for each competitor:

Co. Name Revenue (2014)

h. Go Back to the Profile page for your company.

i. Find a “SWOT Report” on your company (Lower left hand column). E-Mail it to yourself.

j. Click on the “Primary Industry” for your company (Top right hand column).

k. Enter ANNUAL REVENUE of the PRIMARY INDUSTRY for your company
l. Enter the NAICS Code for this industry :¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬___________________
m. Find a 2015 or 2014 Industry Overview that will be useful for analyzing your company. E-Mail this to yourself.

Strategic management

1.Perform a SWOT analysis for an actual US company (suggested length 5-7 pages)

2.Create a business strategy in report format (suggested length 15 pages). The business strategy must include the following:

An executive summary containing vision, mission, and statement of values.

The SWOT analysis from the first paper.

Discussion of competetive advantage over competition.

Discussion of ROI and cost-benefit analysis of business strategy.

Critically review the following
propositions and their associated questions.
Detail and illustrate your reasoning.
Proposition 1:
Organizational analysis requires an environmental context to give full meaning
to the results; in turn, landscape analysis requires its own points of
organizational reference to give it strategic relevance – – each form of
analysis needs to incorporate the other in order to fully explain itself.
Task 1:Consider this proposition in relation to the
following question
How do output and outcome
statements, when integrated with the organizational value chain, provide the
necessary analytical linkage between the organization and its environment.
Proposition 2: No single
industry landscape exists in isolation and it is the industry value chains,
created out of the linked interests of their participants, that joins one
industry in association with another.This
ties the varied industrial landscapes into an integrated set of working
relationships and mutual benefits.
Task:Consider this proposition in relation to the
following question
Identify the internal and external
conditions that can arise and weaken the strength and integrity of an industry
value chain.

Question description

Deliverable Length:  7–10 pages Your work on your strategic global marketing plan is complete. You now have a plan that will implement, manage, and support a global strategy, but it is far from organized. You e-mail Deborah to inform her that you are almost ready and that the project is nearly is complete. A little while later, the phone rings and you see Deborah’s name on the caller ID.“Hi, Deborah. What’s up?” you ask.“I’d like you to present to the advisory board next week,” Deborah says. “They are very curious about your findings and would like to know if globalization is a good opportunity for the company. The board wants to finalize their strategic plan, and this may be a key part of it.”After you hang up, you begin thinking through the different items that you will need to cover. You want to finalize this project and have Deborah and the advisory board accept the marketing plan you and your team have developed. You know that the success of this project will lead to additional project management activities for your organization.As you finalize the project deliverable, the marketing plan, complete the following:Is globalization a good move for the company?What is your rationale behind this decision?What geographic location should be a target for global expansion?What background information can you provide to support this decision?How will this decision support the overall goal of growth and expansion?How would you refute someone with the opposing perspective?

Question description

Have a case study on Harley-Davidson to read and write a 7 page paper addressing the following questions: I’ve attached the case study…Case StudyDiscuss the interaction among the economic, political, sociocultural, and technological sectors of the business environment to identify opportunities and threats. Summarize HD’s current strengths, weaknesses, opportunities, and threats (SWOT).Appraise the effects of  HD’s size, speed of strategic decision making and implemetation, innovation, and quality on their ability to take competitive action. What has HD’s corporate-level strategy been historically? Be sure to justify your answer with examples. Explain how this strategy will stand up against the competition and conditions in the industry.Would following an acquisition or merger strategy be a good idea?  Why or why not?  If you were to recommend pursuing an acquisition, what problems would you advise HD to watch out for?Discuss the uncertainties and risks of doing business in different regions throughout the world.Would HD be wise to pursue a cooperative strategy?  If so, which type of cooperative strategy would be best, why would it be best, and with whom should HD pursue this strategy?  If a cooperative strategy is not a good idea for HD explain why not. Based upon your analysis, provide Harley Davidson with your recommendations related to their three major issues:Harley Davidson products are viewed as leisure items rather than necessities.  How should HD push sales in a down economy?  Should (or can) HD market their products as something other than leisure items?HD’s target market is difficult to manage.  In recent years HD has attempted to broaden its age 29-55 male market by including younger riders and women.  Is this the correct target market for HD?  If so, should marketing be segmented?  How?  Would marketing to different segments water down HD’s image?HD’s product demand is difficult to manage.  Recently overseas competition has refocused their product lines from the low end of the market to the more median price range.  As they did this, they also broadened their product lines.  How should HD manage their products?  Should HD have a product line to meet the needs of the entire market or should they focus on one area of the market?  If they follow a market focus strategy, what should their new target market be?Support your responses with examples.Cite any sources in APA format.

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