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The Business of Tourism

I.R.A. Journal #1 – Review chapters: 1 to 6 – The Business of Tourism

I.R.A. Journal #1 – Review chapters: 1 to 6

Part A: Create a personal top ten list of theories, approaches, or issues you found most valuable personally from the course readings (rank ordered from best (#1)to

least best (#10))
Part B: For you top list item (#1) create a 500 word journal entry (note, you cannot use Blue Skys, SERVQUAL or CRM for your journal entry):
a)Insights: Three descriptive bullet points that represent your understanding about the meaning, nature, and application of your item. (cite the text where

appropriate.)
b)Resources: Find two additional resources such as a journal article, website, book, etc. that supports your insight and give a brief description of how it supports

your insight. (Cite and reference these in APA).
c)Application: A paragraph that relates your insight and resource to an example of how you could apply it to your future practice.


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