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Worksheet #2 | Research Worksheet

The worksheets completed throughout Foundations of Marketing are designed to help reinforce terms and concepts discussed in the course and provide and provide the framework/content to build your final assignment, the Strategic Plan.

Compare and contrast the two (2) secondary data sources available via the Shapiro Library Electronic Resources that will best assist you in completing this assignment.

Secondary Data Source #1
Secondary Data Source #2

Which secondary data sources are the most helpful to developing and effective strategic plan for your new product. Use the completed worksheet above to complete this exercise.

Question
Response
1. Which secondary data sources provided you with the best information to complete your strategic plan and why? Each secondary source should be referenced in your response.

Paper (Cover page your name, course number/time and date) Paper approximately 2-3 pages
Body ? Describe what data source your used and what ?data? you were requesting and what was the response from the first source you used? Ask the second data source the same question and what was that response? (I suggest you ask a question about the markets and products in the industry that your product is in. For example, if you?ve designed a new app the question you should ask is ?what markets use the most apps)
How was the information you received from from each source similar? Different? Which source was more beneficial? (Be sure to include a reference page at the end)

Course Syllabus
SCHOOL OF BUSINESS

Course Number and Title: MKT105 Foundations of Marketing
Term/Year | 2016/2017

Faculty Name | Email Address |
Office Hours | Office Location |
Required Textbook(s) and Supplemental Materials: Links to required readings are listed in the course syllabus.

COURSE PREREQUISITES: N/A

COURSE DESCRIPTION
Foundations of Marketing examines key concepts outlined in the American Marketing Association Professional Certified Marketing program. Concepts delivered in this class provide the foundation of marketing knowledge to apply to the client analyzed in the Application of Business Concepts courses. Learning outcomes for this course require each student to demonstrate marketing knowledge and application of that knowledge to client-related challenges.

MARKETING PROGRAM GOALS
? PO1: Utilize primary and secondary data to determine the position of a product in the market.
? PO2: Recommend strategies for maximizing both internal and external opportunities through the effective use of the marketing mix.
? PO3: Develop strategic marketing plans in alignment with stated missions, objectives, and goals of the organizations.
? PO4: Employ effective written, oral, and technological communication skills appropriate to the professional marketing context.
? PO5: Collaborate in cross-functional internal and external environments to ensure the creation, capture, and delivery of value.
STUDENT LEARNING OUTCOMES
MKT.113 SLO.1: Illustrate the significance of marketing for strategically creating, exchanging, delivering, and communicating value to consumers in order to achieve organizational goals.
MKT.113 SLO.2: Propose modifications to product, price, distribution, and promotion elements of marketing plans that better reflect relevant environmental factors and consumer behaviors.
MKT.113 SLO.3: Communicate purposefully and effectively to one?s intended audience using methods that are authentic to the marketing field.
COURSE EVALUATION CRITERIA

GRADE DISTRIBUTION
Assignment Number of
Graded Items Point Value
Per Item Total Points
Strategic Plan 1 50 50
Marketing Worksheets 7 5 35
Class Participation 7 15

Total Course Points Possible 100
This course may also contain practice activities. The purpose of these non-graded activities is to assist you in mastering the learning outcomes in the graded activity items listed above.

COURSE EVALUATION CRITERIA

http://family.snhu.edu/Resources/policiesandprocedures/UC/Pages/Minimum-Grade-in-School-of-Business-Courses-UC.aspx).

Minimum Grade in School of Business Courses
University College

Students in Degree in Three must receive a minimum of a ?C? in all required SB courses.
Courses included in the Integrated Business Core provide the foundational knowledge needed for success across all majors offered by the School of Business. As a result, all undergraduate School of Business students must attain a minimum course grade of C- or higher in each Integrated Business Core course as any grade lower than that would suggest less than a sufficient mastery of a particular subject area.

ATTENDANCE POLICY
Students should be seated and prepared for the beginning of each class. Students entering the class late will be issued an unexcused absence. Students earning three (3) unexcused absences will be removed from the course. Excused absences for documented intercollegiate athletics events and other life events will be considered on a case-by-case basis. Excuses for absences received after the absence will not be considered. Ensure you have your professors contact information on your mobile devices and computers to help ensure you can reach out when these events occur.

Course Design
The American Marketing Association (AMA) has designed their Professional Certified Marketer (PCM) to measure marketing knowledge and the ability to apply that knowledge in eight (8) major content areas. This certification program helps establish a standard for young professionals with a few years of professional experience.

Though an introductory course, I believe that all marketing students should be exposed to the terms and concepts introduced in this body of knowledge outlined by the AMA, and this course has been designed accordingly.

Each class session addresses the key topics outlined in each of the eight (8) content domains.

To learn more about the AMA PCM program, visit http://www.marketingpower.com/Careers/Pages/ProfessionalCertifiedMarketer.aspx

Week 1 Lesson Plan

Instructions
You are responsible for studying each required reading listed below and ultimately understanding each term and concept presented within the Foundations of Marketing module. Your knowledge and ability to apply that knowledge regarding content presented in this particular meeting will be assessed via class participation, in-class collaboration with colleagues, and through completed individual and team assignments. Please note schedules outlined below and note that updates to schedules will be Announced via Blackboard.

Meeting 1 ? Introduction to Marketing, Products/Branding and Services
1. Define the role of marketing in organizations
2. Describe the various product life cycle concepts
3. Explain the difference between a product mix?s breadth and a product line?s depth
4. Describe how the marketing of service product differs from the marketing of products
5. Define branding

Required Readings
1. Defining Marketing via Boundless.com. Retrieved 2016.
http://search.proquest.com.ezproxy.snhu.edu/abicomplete/docview/227818550/DBB20CEAF6D44DA4PQ/3?accountid=3783

Retrieved 2016
https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/marketing-

September 11, 2014.
https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/an-overview-of-marketing-1/introduction-to-marketing-18/defining-marketing-106-6816/

Assignment(s)
Deadlines Assignments
NA NA

Week 2 Lesson Plan

Instructions
You are responsible for studying each required reading listed below and ultimately understanding each term and concept presented within the Foundations of Marketing module. Your knowledge and ability to apply that knowledge regarding content presented in this particular meeting will be assessed via class participation, in-class collaboration with colleagues, and through completed individual and team assignments. Please note schedules outlined below and note that updates to schedules will be Announced via Blackboard.

Meeting 3 ? Marketing Research
1. Understand and describe the marketing research process
2. Summarize the differences between secondary data and primary data
3. Describe the various secondary data sources
4. Describe the various qualitative and quantitative primary data collection techniques, and analyze the advantages and disadvantages of each

Required Readings
1. Marketing Research Process via Boundless.com. Retrieved on August 8, 2014. https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/consumer-marketing-4/marketing-research-process-34

Assignment(s)
Deadlines Assignments
Meeting 2
Marketing Worksheet #1 | Product /Services

Week 3 Lesson Plan

Instructions
You are responsible for studying each required reading listed below and ultimately understanding each term and concept presented within the Foundations of Marketing module. Your knowledge and ability to apply that knowledge regarding content presented in this particular meeting will be assessed via class participation, in-class collaboration with colleagues, and through completed individual and team assignments. Please note schedules outlined below and note that updates to schedules will be Announced via Blackboard.

Meeting 3 ? Target Markets/Segmentation/Consumer Behavior
1. Define the role of understanding consumer behavior
2. Describe target markets and the segmentation and consumer behavior processes

Required Readings
1. Defining Marketing via Boundless.com. Retrieved on August 8, 2014. https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/an-overview-of-marketing-1/introduction-to-marketing-18/defining-marketing-106-6816/

2. Identifying Target Market via Boundless.com. Retrieved on September 11, 2014. https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/advertising-and-public-relations-13/the-advertising-campaign-88/identify-target-market-436-4153/

3. Evaluate Market Segments via Boundless.com. Retrieved on September 11, 2014. https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/consumer-marketing-4/conducting-a-segmentation-38/evaluate-market-segments-195-10961/

4. Factors Influencing Experience, Involvement, & Satisfaction via Boundless.com. Retrieved on August 8, 2014. https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/consumer-marketing-4/consumer-experience-43/factors-influencing-experience-involvement-satisfaction-218-4858/

Assignment(s)
Deadlines Assignments
Meeting 3 Marketing Worksheet 2 | Research

Week 4 Lesson Plan

Instructions
You are responsible for studying each required reading listed below and ultimately understanding each term and concept presented within the Foundations of Marketing module. Your knowledge and ability to apply that knowledge regarding content presented in this particular meeting will be assessed via class participation, in-class collaboration with colleagues, and through completed individual and team assignments. Please note schedules outlined below and note that updates to schedules will be Announced via Blackboard.

Meeting 4 ? Promotional Strategies
1. Understand the principles of communication and strategies used for using them effectively
2. Understand various objectives of promotions
3. Describe the different ways that promotion appeals to consumers and business customers
4. Identify the various types of promotional media

Required Readings
5. What is promotion? via Boundless.com. Retrieved, 2016.
https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/integrated-marketing-communications-12/understanding-promotion-82/defining-promotion-407-7595/

6. Understanding Promotion via Boundless.com. Retrieved, 2016. https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/personal-selling-and-sales-promotion-14/sales-promotion-95/objectives-of-a-sales-promotion-469-4030/
7.
Assignment(s)
Deadlines Assignments
Week 4 Consumer Behavior worksheets

Week 4
Lesson Plan

Instructions
You are responsible for studying each required reading listed below and ultimately understanding each term and concept presented within the Foundations of Marketing module. Your knowledge and ability to apply that knowledge regarding content presented in this particular meeting will be assessed via class participation, in-class collaboration with colleagues, and through completed individual and team assignments. Please note schedules outlined below and note that updates to schedules will be Announced via Blackboard.

Meeting 5 – Professional Sales
1. Define the role of sales in an organization (see Required Readings #1)
2. Describe the steps in the professional selling process (see Required Readings #2)
3. Understand the characteristics and skills of successful sales professionals (see Required Readings #3)
4. Create a value proposition for a new product.

Required Readings
1. Personal Selling via Boundless.com. Retrieved on August 8, 2014. https://www.boundless.com/marketing/textbooks/36/personal-selling-sales-promotion-14/personal-selling-90/

2. Personal Selling Process via Boundless.com. Retrieved on August 8, 2014. https://www.boundless.com/marketing/textbooks/36/personal-selling-sales-promotion-14/the-personal-selling-process-91/

3. Selling Roles via Boundless.com. Retrieved on August 8, 2014. https://www.boundless.com/marketing/textbooks/36/personal-selling-sales-promotion-14/selling-roles-92/

Assignment(s)
Deadlines Assignments
Meeting 5 Marketing Worksheet #4/5 | Promotion and Sales

Week 5 Lesson Plan
Instructions
You are responsible for studying each required reading listed below and ultimately understanding each term and concept presented within the Foundations of Marketing module. Your knowledge and ability to apply that knowledge regarding content presented in this particular meeting will be assessed via class participation, in-class collaboration with colleagues, and through completed individual and team assignments. Please note schedules outlined below and note that updates to schedules will be Announced via Blackboard.

Meeting 3 ? Pricing/Distribution
1. Describe the difference between among various pricing strategies
2. Understand the key concepts of B2B and B2C marketing with regard to distribution, pricing, buying process, product usage, etc..
Required Readings
1. Price Definition via Boundless.com. Retrieved, 2016. https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/pricing-8/introduction-to-price-57/defining-price-287-4079/

2. The influence of supply and demand on pricing. Retrieved, 2016. https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/pricing-8/demand-analysis-59/the-influence-of-supply-and-demand-on-price-294-4083/

The importance of marketing channels, Retrieved, 2016
https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/marketing-channels-11/marketing-channels-in-the-supply-chain-76/the-significance-of-marketing-channels-386-7303/

Price
?Price? refers to how much you charge for your product or service. Determining your product?s price can be tricky and even frightening. Many small business owners feel they must absolutely have the lowest price around. So they begin their business by creating an impression of bargain pricing. However, this may be a signal of low quality and not part of the image you want to portray. Your pricing approach should reflect the appropriate positioning of your product in the market and result in a price that covers your cost per item and includes a profit margin. The result should neither be greedy nor timid. The former will price you out of the market; pricing too low will make it impossible to grow.
As a manager, you can follow a number of alternative pricing strategies. In the next column are eight common pricing strategies. Some price decisions may involve complex calculation methods, while others are intuitive judgments. Your selection of a pricing strategy should be based on your product, customer demand, the competitive environment, and the other products you will offer.

Assignment(s)
Deadlines Assignments
Meeting 7 Worksheet #6 | Pricing and Distribution

Week 6 Lesson Plan

Instructions
You are responsible for studying each required reading listed below and ultimately understanding each term and concept presented within the Foundations of Marketing module. Your knowledge and ability to apply that knowledge regarding content presented in this particular meeting will be assessed via class participation, in-class collaboration with colleagues, and through completed individual and team assignments. Please note schedules outlined below and note that updates to schedules will be Announced via Blackboard.

Meeting 7 ? SWOT
1. Understand the techniques used in making marketing strategy decisions (see Required Readings #1)
2. Analyze a marketing situation using SWOT analysis (see Required Readings #2)
3. List the steps an organization uses to develop a strategic marketing plan (see Required Readings #3)

Assigned Readings
1. Marketing Strategies and Planning via Boundless.com. Retrieved on August 8, 2014. https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/marketing-strategies-planning-2/

2. SWOT Analysis Defined via Boundless.com. Retrieved on August 8, 2014. https://www.boundless.com/search/?q=SWOT+analysis

3. Steps to Creating a Marketing Plan via Boundless.com. Retrieved on August 8, 2014. https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/marketing-strategies-planning-2/steps-to-creating-a-marketing-plan-28

Assignment(s)
Deadlines Assignments
Meeting 8 Marketing Worksheet #7 | SWOT
Strategic Plan | Outline/Draft and Questions about Assignment

Week 7 Lesson Plan

Instructions
Your knowledge and ability to apply that knowledge regarding content presented in this particular meeting will be assessed via class participation, in-class collaboration with colleagues, and through completed individual assignments. Please note schedules outlined below and note that updates to schedules will be Announced via Blackboard.

Meeting 8 ?
1. Discuss expectations and questions regarding strategic plan assignment.
2. Debrief on the Foundations of Marketing experience.
3. One on one conferences may be scheduled regarding final strategic plan assignment.

Assignment(s)
Deadlines Assignments
TBD Strategic Plan | Final Draft

ADA/504 Compliance Statement
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603.644.3118
disabilityservices@snhu.edu
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For all syllabi statements, use the link below:
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In addition to the intellectual resources available on site and online https://my.snhu.edu/Academics/Library/Pages/default.aspx, Shapiro Library makes available group and one-on-one instruction in information literacy, enabling students to define and articulate what knowledge-based resources are relevant to their research interests. Library staff are available to assist students in effectively and efficiently accessing information from credible sources, to compare new knowledge with prior beliefs, and to consider the related ethical, legal, and socio-economic issues that are inherent in scholarly investigation.

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Southern New Hampshire University abides by the provisions of United States Copyright Act (Title 17 of the United States Code). Any person who infringes the copyright law is liable. The SNHU Copyright Policy can be accessed from the Shapiro Library?s Copyright LibGuide at http://libguides.snhu.edu/content.php?pid=5411. Questions regarding copyright may be addressed to the Dean of the University Library.

Academic Honesty Policy*
Southern New Hampshire University requires all students to adhere to high standards of integrity in their academic work. Activities such as plagiarism and cheating are not condoned by the university. Students involved in such activities are subject to serious disciplinary action. Plagiarism is defined as the use, whether by paraphrase or direct quotation, of the published or unpublished work of another without full and clear acknowledgment. Cheating includes the giving or receiving of unauthorized assistance on quizzes, examinations or written assignments from any source not approved by the instructor. *For a full definition of academic dishonesty please refer to the undergraduate or graduate catalogs.

Blackboard?
X YES ? NO The use of BlackboardTM is required in this course.
Blackboard? is the free software that the university uses to enhance learning. It is available through any web browser (Netscape, Internet Explorer). Instruction in how we will use Blackboard? will be covered in class.

This page location is:
Academic Honesty Policy
University College

Southern New Hampshire University requires all students to adhere to high standards of integrity in their academic work. Activities such as plagiarism and cheating will not be condoned by the university. Students involved in such activities are subject to serious disciplinary action. This may include receiving a failing grade for the assignment or course, academic suspension or expulsion from the university.

Purpose of the Honor Code

To emphasize the university?s commitment to academic integrity, it has established a university-wide Honor Code. The purpose of this Honor Code is to encourage and maintain academic integrity at Southern New Hampshire University by adhering to the five fundamental values identified by the Center for Academic Integrity: honesty, trust, fairness, respect, and responsibility. This Code incorporates as a part hereof, the SNHU Honor Code Procedures for the Undergraduate Day School and the penalties for violation of this Code contained therein. The procedures and penalties may be revised from time to time.

Definitions of Academic Dishonesty

Under the university?s Honor Code, academic dishonesty is defined as:

Cheating
? The unauthorized use of notes, textbooks, oral, visual, or electronic communication, or other aids during an exam, quiz, or other related course assignment.
? The copying of the work of another student during an exam, quiz, or other related course assignment.
Plagiarism
? The use, whether by paraphrase or direct quotation, of the published or unpublished work of another without full and clear acknowledgment through proper citation format.
? The submission of an assignment or parts of an assignment written by someone other than the student, including but not limited to, other students, commercial organizations, and electronic sources.
Misrepresentation
? The substitution of another student/individual during the taking of a quiz/examination or for the completion of a course.
Unauthorized collaboration
? The sharing of quiz/exam questions or answers with another student without the instructor?s permission.
? The copying of another student?s homework without the instructor?s permission.
? Group collaboration on individual assignments without the instructor?s permission.
Alteration or fabrication of data
? The submission of data not obtained by the student during the course of research.
? The deceitful alteration of data obtained by the student during the course of research.
Duplication
? The submission of the same or similar paper in more than one course without the express permission of the instructor.
Participation in or facilitation of dishonest academic activities
? The stealing of quizzes/examinations
? The alteration of academic records, including grades
? The sabotaging of the work of another student
? The distribution of materials for the purpose of cheating
? The alteration, forging, or misuse of university-related documents
? The intentional reporting of a false violation of academic integrity
? The offer of a bribe to any university member in exchange for special consideration or favors
? The misuse of university resources, including library resources (print and electronic) and facilities, computer labs, university equipment and networks, etc.
Responsibilities under the Honor Code

All members of the university community have responsibilities under the Honor Code.
1. Students are expected to acquaint themselves with the university?s policy on academic integrity; familiarize themselves with the syllabi of individual courses, which may contain more specific guidelines for citing material, working in groups, etc.; seek clarification from instructors on any aspect of a course or the Code about which they have questions or confusion; and should and are expected to encourage their peers to follow the Code.
2. Faculty should familiarize themselves with the university?s policy on academic integrity; make clear in their syllabi the university?s stance on academic integrity; discuss in their classes their own expectations regarding academic integrity as it applies to specific features of courses; incorporate into their course assignments and/or courses conditions that minimize the chance for violation of the Code; make clear to students in their courses the distinction between group and individual assignments, the method of citation required, and other policies relevant to helping students maintain academic integrity; be willing to clarify misperceptions or confusion, should students have questions about what constitutes academic dishonesty; and are expected to investigate and report any violation of the Code that comes to their attention.
3. Administrators should endorse the Code actively by incorporating awareness of it in orientation meetings, promotional literature, educational programs, etc. and support faculty and students who attempt to carry out the provisions of the Code.
It is a student?s responsibility to seek clarification from an instructor if the student has questions about what constitutes cheating.

The instructor, who has the full authority to assign an ?F? grade for that assignment or course after a discussion of the incident with the student, will handle initial violations of academic honesty. A report of the incident and its disposition will be sent to the Dean of the School that offers the course. The Dean will review the incident and forward it for placement in the student?s personal file. A student dissatisfied with the instructor?s decision may request a meeting with the Dean. The Dean will investigate the incident and make a decision within five days of the student?s appeal. If there is new information not considered by the Dean, the student may make a final appeal to the Vice President of Academic Affairs, who will make a final decision regarding the incident within 10 days of the appeal. Upon placement of notification in the student file, the student will be referred to the director of The Learning Center, who will determine whether an educational component would be advisable to prevent further violations by the student. A notation will be placed in the student file regarding the outcome of the meeting.

Any additional violations of the Academic Honesty Policy reported to a dean will be forwarded to the Vice President for Academic Affairs for action. A second offense will normally result in suspension from the university for at least one term or semester.

Updated: 23 April 2014

Worksheet #1 | Product Worksheet

The worksheets completed throughout Foundations of Marketing are designed to help reinforce terms and concepts discussed in the course and provide and provide the framework/content to build your final assignment, the Strategic Plan.

Describe your B2C new to the world OR modified product?s characteristics in the ?Your Product? column. In the ?Main Competitor? column, identify and describe your main competitor?s product characteristics. Insert the brand name of the main competitor in the appropriate column.

Product Characteristic Your Product Main Competitor
Product (e.g., fresh fruit beverage)
Product Appearance
Product Quality
Product Features
Services
Brand Name

How do your product characteristics compare to your competition?s product characteristics? Use the completed worksheet above to complete this exercise.

Question Response
1. What are the key features/benefits of your product and service, especially as they compare to what your competitors are supplying?
2. How can your product give you an advantage in the marketplace?
Paper (Cover page your name, course section/time, date)
Body ? Describe your product characteristics from the first chart and compare/contrast with your competitor. Elaborate on what the key features and benefits are of your product and how do they compare with your competitor? What is your products distinctive competency? Your competitor? (should be approximately 2 pages)

Worksheet #2 | Research Worksheet

The worksheets completed throughout Foundations of Marketing are designed to help reinforce terms and concepts discussed in the course and provide and provide the framework/content to build your final assignment, the Strategic Plan.

Compare and contrast the two (2) secondary data sources available via the Shapiro Library Electronic Resources that will best assist you in completing this assignment.

Secondary Data Source #1 Secondary Data Source #2

Which secondary data sources are the most helpful to developing and effective strategic plan for your new product. Use the completed worksheet above to complete this exercise.

Question Response
1. Which secondary data sources provided you with the best information to complete your strategic plan and why? Each secondary source should be referenced in your response.

Paper (Cover page your name, course number/time and date) Paper approximately 2-3 pages
Body ? Describe what data source your used and what ?data? you were requesting and what was the response from the first source you used? Ask the second data source the same question and what was that response? (I suggest you ask a question about the markets and products in the industry that your product is in. For example, if you?ve designed a new app the question you should ask is ?what markets use the most apps)
How was the information you received from from each source similar? Different? Which source was more beneficial? (Be sure to include a reference page at the end)

Worksheet #3 | Consumer Behavior

The worksheets completed throughout Foundations of Marketing are designed to help reinforce terms and concepts discussed in the course and provide and provide the framework/content to build your final assignment, the Strategic Plan.

Describe your target market and segmentation strategy in first column and complete the same process for your product?s main competitor. Insert the brand name of the main competitor in the appropriate column.

Promotion Mix Element Your Product Main Competitor
Age
Income
Gender
Family Life Cycle
VALS2
Segmentation Strategy 1

Compare and contrast the 1) age, 2) income, 3) family life cycle, and 4) VALS2 of your product and main competition. Using the information you have identified in your research.

Describe and justify the segmentation strategy you have chosen for your product and discuss how it differs from your main competitor.

Question Response
Describe and justify the segmentation strategy you have chosen for your product and discuss how it differs from your main competitor.
Paper format (approximately 2-3 pages not including cover page and references)
Cover page – with your name and the course section/time and date
Body
1. Describe your target market analysis that includes age/income/gender, family life cycle, VALS2. Then describe your competitors and describe similarities and differences in your markets.
2. Choose and justify your segmentation strategy. How does it differ from your competitor?
References

Worksheet #4 | Promotion Worksheet

The worksheets completed throughout Foundations of Marketing are designed to help reinforce terms and concepts discussed in the course and provide and provide the framework/content to build your final assignment, the Strategic Plan.

Describe your products promotion mix in the first column and main promotion mix of your main competitor in the ?Main Competitor? column. Insert the brand name of the main competitor in the appropriate column.

Promotion Mix Element Your Product Main Competitor

Radio
Television
Print (mag/newspaper)
Direct Marketing
Social Media
Public Relations
Sales Promotion

How does your promotion strategy compare to your competition?s promotion strategy? Use the completed worksheet above to complete this exercise.

Paper: Cover Page (your name, course number and date) Approximate 3 pages
Body:
Please describe which TWO strategies from the above chart that your company will use and why your choose those. (refer to information in lecture regarding advantages and disadvantages to each) If you choose social media only one social media tool can be used (for example if you choose Facebook, then your second strategy has to be from the rest of the group above, you cannot choose Facebook and twitter as both are social media tools) Compare and contrast your two strategies with your competitors.
What are your promotional goals? Informative? Persuasive?
How can your strategy give you an advantage in the market place?
References

Worksheet #5 | Sales Worksheet

The worksheets completed throughout Foundations of Marketing are designed to help reinforce terms and concepts discussed in the course and provide and provide the framework/content to build your final assignment, the Strategic Plan.

Describe your product?s value proposition in the first column and complete the same process for your product?s ?Main Competitor? in the ?Main Competitor? column. Insert the brand name of the main competitor in the appropriate column.

Value Proposition Your Product Main Competitor

How does your value proposition compare to your competition?s value proposition? Use the completed worksheet above to complete this exercise.

Paper ? Cover page (your name, course number/time, date) (Approximately 2 pages)
Body
What is your products value proposition and support how your proposition differentiates itself from the competition with your target market. How does it compare/contrast with your competitor?
Which sales presentation style is the best ?fit? for your product and why?
References

Worksheet #6 | Pricing Worksheet

The worksheets completed throughout Foundations of Marketing are designed to help reinforce terms and concepts discussed in the course and provide and provide the framework/content to build your final assignment, the Strategic Plan.

For each of the following pricing strategies, describe the advantages and disadvantages of using that method for your product. Which is the best one for you to use?

Pricing Strategy Advantages for Your Product Disadvantages for Your Product
Cost-Plus
Value-Based
Competitive
Penetration
Break-even
Loss-Leader
Psychological

Paper ? Cover page (your name, course number, date) Approximately 3 pages
Body
Please describe at least one advantage and one disadvantage of EACH pricing strategy as it applies to YOUR product.
Choose TWO strategies from the list above for your product and support why you choose those.
In addition, please state what your pricing objectives are (sales based, profit based, status quo) and why.
Compare and contrast your pricing strategy with your competitor.
References

Worksheet #6 | Distribution Worksheet

The worksheets completed throughout Foundations of Marketing are designed to help reinforce terms and concepts discussed in the course and provide and provide the framework/content to build your final assignment, the Strategic Plan.

In the ?Your Product? column, identify and describe the channels used to distribute your product. In the ?Main Competitor? column, identify and describe your main competitor?s channels of distribution. Insert the brand name of the main competitor in the appropriate column.

Channel of Distribution Your Product Main Competitor

How does your distribution strategy compare to your competition?s distribution strategy? Use the completed worksheet above to complete this exercise.

Paper ? Cover page (your name, course section, date) Approximately 2 pages
Body
Describe how your target market will be able to purchase your product. You have several choices: online, free standing business, distribution through another source such as Target, Apple, etc. (depending on what your product category is) and support why this is the best distribution strategy.
Compare and contrast with your competitor

References

Worksheet #7 | SWOT Worksheet

The worksheets completed throughout Foundations of Marketing are designed to help reinforce terms and concepts discussed in the course and provide and provide the framework/content to build your final assignment, the Strategic Plan.

Complete a SWOT analysis for your new product and complete the same process for your product?s main competitor in the ?Main Competitor section of the worksheet. Insert the brand name of the main competitor in the appropriate heading of the worksheet.

It is recommended that you do your competitors SWOT first as it will be easier to formulate your own after that.

Your Product
Strengths Weaknesses Opportunities Threats

Main Competitor
Strengths Weaknesses Opportunities Threats

Based on your analysis of the above SWOT Analyses, discuss the opportunities that your strategic plan for your new product will take advantage of as a result of your analysis.

Paper ? Cover Page (your name, course number/time and date)
Body ? Please describe and support the SWOT analysis of your company. (please use TWO areas in each SWOT section, for example two strengths for your company might be ?one of a king? and another might be ?less expensive?. Describe your competitors SWOT analysis (they may have many in each area to just choose two) Compare and contrast with your SWOT
References

Final Assignment | Strategic Plan

The worksheets completed throughout Foundations of Marketing are designed to help reinforce terms and concepts discussed in the course and provide and provide the framework/content to build your final assignment, the Strategic Plan.

Paper Formatting Guidelines
? 12-point Times New Roman type with 1.0 Margins
? Approximately 15 pages (not counting cover page and reference page)
? Citations (in-text and in reference section at end of paper should be in APA style)

Required Content
? Cover page (Name, Course Information, Product Name)
? Product/Service
? Market Research
? Consumer Behavior
? Pricing Strategy
? Distribution Channels
? Promotion Mix
? Professional Selling
? SWOT
? References (complete APA citations of sources used to complete the Strategy Plan assignment).

Your final strategic plan is the ?revised? papers that have been handed back each week. These revisions should be corrected each week as the final plan is all your writing assignments throughout the semester (corrected/revised based on the input you got each week.)

All corrected papers are also handed in with final plan as they are used to be sure you corrected and improved your papers based on the feedback you got. We will go over this assignment in more detail towards the end of the semester.

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